One learns from experience – If you know how
As a professional PR consultant I use the results of my work to critically evaluate it time and again. Doing this I can permanently enhance my services. Thus each client benefits from my experience.
For my clients I am currently supporting please have a look at my online press centre.
Additionally, the following B2B companies have already trusted in my PR expertise: Schneider Electric Software/AVEVA, Baoli Material Handling Europe, BOOKmyHOSTESS.com, HuLST EXPO, Interim Profis, Komatsu Forklift, KIOSK EUROPE EXPO 2009 and DIGITAL SIGNAGE EXPO 2009, NCR, SHI GmbH, SHI Kabel GmbH & Co.KG.
Here some examples:
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SHI GmbH specializes in search technologies, advanced analytics and artificial intelligence. Based on open source platforms, it increases the business success of its customers: their customers find easily and quickly what they are looking for; employees have the relevant information in view; decisions can be made based on sound knowledge.
In 2019, I developed a strategic communication concept including the analysis of the target groups, the positioning of the company as well as suitable measures for lead generation.
In the following three years, I advised SHI on direct communication with its target groups and implemented the following measures in close consultation: I created and edited texts for blog articles, newsletters, several pages of the website, social media post and much more. With this efficient communication mix, SHI was able to position itself as an expert for search, analytics and AI and to win new customers.
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Schneider Electric’s industrial software business and AVEVA combined on March 1, 2018, to create a global leader in engineering and industrial software. The solutions are driving digital transformation across the entire asset and operations life cycle of capital-intensive industries. |
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Baoli Material Handling Europe develops, manufactures, sells and services practical and reliable forklift trucks. Its Europeam headquarter was established 2013 in Prague. Starting from its foundation I cooperated with the European team for several years delivering professional communication services. The results supported the company to increase its European network of dealers and distributors. |
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BOOKmyHOSTESS.com is a platform for online booking of exhibition staff, hostesses, models and promoters. The sole owner, Adela Kadiric, founded the start-up company in 2013. In the years 2016 to 2018, I increased the online presence and findability of the platform with targeted PR measures. In addition to regular blog articles on the platform itself, the guest article at a relevant trade association and the interview with the Cologne WiSo alumni were important results. |
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Continuous media relations to trade media enhanced the profile of this Japanese manufacturer of material handling equipment in selected European markets and positioned him as a provider of a comprehensive product portfolio. For several years I have continuously maintained communication with journalists in Germany, Great Britain, Poland, and the Czech Republic. The result was regular coverage about Komatsu Forklift mainly based on PR measures. |
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At the KIOSK EUROPE EXPO 2009 and DIGITAL SIGNAGE EXPO 2009 about 150 B2B companies displayed current solutions for self-service kiosks and digital customer information. Coverage before and after the fair made this meeting of experts known to visitors from the field and to potential exhibitors. |
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At the international IT company NCR I worked on the development of global strategies, created PR concepts and realised them. The publications in technical, business and consumer media resulting from this positioned NCR, among others, as leading and innovative provider of self-service solutions for financial institutes and retailers. For more than seven years I was a PR manager at NCR and at the end was responsible for PR in Germany and Central and Eastern Europe. Thus, I know the structures and processes in companies very well.
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