Consulting for strategic Public Relations

My PR concepts are geared to the specific challenges of my clients. I analyse the current communication and propose concrete measures to optimise it.

The objectives of the communication: Many people would like to attract more attention if I asked them about the objective of their communication. This is too vague from my point of view. I therefore ask You, for example, how You position Yourself with Your company, analyse Your position in comparison to Your competitors and develop suggestions for You.
Target groups: Customers and potential new customers are usually the key target groups. Together with you, I analyse this target group in more detail in order to differentiate them, for instance according to industries, and to understand their current challenges ("pain points"). And I also do not forget the other potential target groups - distributors, technology partners, future employees and others.
Messages and subjects: I research the pain points of Your target groups. Together we can then work out how you and your company can solve these problems
Catalogue of measures: I am not impressing You by drawing up a long list of measures, but by proposing measures resulting from the previous analysis. So that You can achieve your objectives efficiently.
Scheduling and budgeting: Your budget and time resources are limited. Therefore it is important to set priorities for the measures and to calculate the effort realistically.