Consulting for strategic B2B Public Relations

My concept for your company could comprise the following topics:

• Communication objectives:

  When companies are asked about their communication objective, many say they want to attract more attention. But this is too vague. Therefore, I will ask you how your company positions itself, analyse your position in comparison to your competitors and develop suggestions for you.

• Target groups:

  Existing customers and potential new customers are usually the key target groups. Together with you, I analyse these target groups in more detail in order to differentiate them, for instance according to industries, and to understand their current challenges ("pain points"). But I do not forget the other potential target groups - distributors, technology partners, future employees and others.

• Messages and topics:

  I research the pain points of your target groups. Together we can then work out how you and your company can solve these problems.

• Activities:

  Rather than trying to impress you by drawing up a long list of activities, I propose only relevant activities based on my analysis; so that you can achieve your objectives efficiently.

• Scheduling and budgeting:

  I understand that your resources such as budget and time are limited. Therefore it is important to prioritise the activities and to calculate the effort realistically.