Communication to target groups of B2B companies
Is it still necessary that independent media report about a company? Nowadays, companies can reach their target groups directly via numerous digital channels.
Via blog articles, social media posts and many other channels, companies can share all their news unfiltered and sing their own praises. However, this is not recommended.
To be successful, direct communication must always be geared to the needs of the target groups. Rather than reading how great a company is, they want to receive factual information.
Therefore I support B2B companies with the following services:
The content and navigation of a company’s website influence how long users stay interested in it. In the best case, they are keen to make contact or willing to provide their contact details, for example to receive the newsletter in the future. In order to achieve this objective, I develop concepts for entire websites or individual pages and create the content for them. For my website services, I always cooperate with web designers that either I or my clients have recommended.
Writing and editing:
Writing and editing of success stories and case studies
Conceptualisation and writing of newsletters
Writing and editing of blog articles
LinkedIn in particular has become an important channel for B2B companies to inform target groups such as customers, partners and future employees. I advise you on how to continuously create factual and relevant content so that you reach the decision-makers who really matter.
Conceptualisation and creation of video scripts
Partners of your company:
Will you be exhibiting at a trade fair and do you want to reach the visitors via its blog or newsletter? Or are you a member of an association that publishes guest posts on its website? I am keen to find and exploit these and many other opportunities together with you.
Digital communication: Content for humans or for machines?
Online content is not only read by humans, but also by machines - more precisely, by search engines crawlers. Only the content they like makes it to the top positions in the search results.
I write content for B2B companies that is optimised for search engines (SEO). For this, I use the required specifications of my clients or use the services of experts who, in coordination with me and my client, identify the keywords that are searched for by the target group on a given topic.
However, it’s important not to overdo search engine optimisation. After all, it is ultimately people who search for the information and read the content. That's why, when I write articles, I always make sure that people enjoy reading them. Content needs to be understandable to people in order to fulfil its purpose: that people perceive the company as an expert in its field, want to learn more about it, and get in touch.
Would you like to benefit from factual and easy-to-understand communication?
Feel free to contact me:
Phone: +49 (0)172 8238 867