Communication via owned media of B2B companies

Companies can reach their target groups directly via digital channels such as blogs and social media. These channels are ideal for sharing customer success stories, positioning yourself as an expert, launching new topics, and much more. While it is possible to praise yourself to the skies, this is not conducive to achieving your objectives.

Communication via your own media is successful when it respects the needs of the target groups.

Emotional buzzwords can attract attention, but most providers in an industry use similar terms. Facts, on the other hand, are a good way to differentiate yourself from your competitors.

Benefits of factual communication on owned media by B2B companies:

Decision-making processes in companies are usually complex. Therefore, providers who answer potential questions objectively gain an advantage.
By providing factual information, a company demonstrates its expertise and competence; it is considered credible and reputable.
In the case of a crisis, it pays off if the target groups have received factual information during “good times.” Fake news about the company hardly stands a chance.

Communication via owned media is often the responsibility of the marketing department. In these cases, I see my role as complementing the team and contributing my expertise in factual communication.

Therefore I support B2B companies with the following services:

Company website:

The content and navigation of a company’s website influence how long users stay interested in it. In the best case, they are keen to make contact or willing to provide their contact details, for example to receive the newsletter in the future. In order to achieve this objective, I develop concepts for entire websites or individual pages and create the content for them. For my website services, I always cooperate with web designers that either I or my clients have recommended.
Writing and editing:

Writing and editing of success stories and case studies. Quality check of AI generated texts.
Newsletters:

Conceptualisation and writing of newsletters
Corporate blogging:

Writing and editing of blog articles
Social media:

LinkedIn in particular has become an important channel for B2B companies to inform target groups such as customers, partners and future employees. I advise you on how to continuously create factual and relevant content so that you reach the decision-makers who really matter.
Video scripts:

Conceptualisation and creation of video scripts
Partners of your company:

Will you be exhibiting at a trade fair and do you want to reach the visitors via its blog or newsletter? Or are you a member of an association that publishes guest posts on its website? I am keen to find and exploit these and many other opportunities together with you.

Digital communication: Content for humans or for machines?

Online content is not only read by humans, but also by machines - more precisely, by search engines crawlers. Only the content they like makes it to the top positions in the search results.

I write content for B2B companies that is optimised for search engines (SEO). For this, I use the required specifications of my clients or use the services of experts who, in coordination with me and my client, identify the keywords that are searched for by the target group on a given topic.

However, it’s important not to overdo search engine optimisation. After all, it is ultimately people who search for the information and read the content. That's why, when I write articles, I always make sure that people enjoy reading them. Content needs to be understandable to people in order to fulfil its purpose: that people perceive the company as an expert in its field, want to learn more about it, and get in touch.

Would you like to benefit from communication that builds trust?

Feel free to contact me:

Brigitte Knittlmayer

Phone: +49 (0)172 8238 867
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.